Ecommerce classes, Google’s product feed

Google Product Feed

Did you know that Google has a large portion of their website where they sell products? Naturally they do, you laugh to yourself, they have everything… with all joking aside, this is a serious topic for your business, because it can help you increase sales for your website, and that should be your goal.
Google Product Optimization Factors

As usual, Google is very tight-lipped about what it takes to get products to the top of Google’s Product Search. To clarify, we are discussing this in the following article.

Here are the main factors to just only having your products show up, but excelling in the Google product search index.

Product Title
Just like regular search engine optimization, you are going to want to strategically place your keyword in the title. This will increase your chances for ranking for that term.

Product Description
Product description is another factor for Google Product search engine optimization. Make sure your description also contains the keywords you would like to rank for.

Product Price
Price is a fairly significant factor in this equation. If your price is low, it will result in your product ranking higher.

Feed Attribute Data
Within your Google Product feed, whether it’s programmed in XML or CSV, you have the option of adding certain fields that identify your product. Some of these fields are mandatory and some are not, but the more accurate and information rich identifiers you list the more information Google will have to rank your product.

Product Identifiers

Category
You must choose from one of the four categories. Each category requests certain information.
• Media (i.e., Music, Movies, and Video Games): Must list UPC, EAN or JAN see types of unique product identifiers
• Books: ISBN (Either ISBN-10 or ISBN-13. Exceptions apply for books published before 1970.)
• Apparel: Type of Brand
• Custom made goods: Lucky, no identifiers are required at the moment
• All Other: You need to list at least 2 of the following: UPC, EAN, or JAN, Brand or MPN

The more data fields you fill out the better!

Fresh Google Product Feed Data
Google wants to see this feed refreshed and resubmitted on a regular basis. Make sure you set up a feed refresh, automatic crawl and submission process for your feed. If you do this once a week or so you should be in good shape.

Reviews of your Google Shopping Products
Getting positive reviews is one of the most important factors. This also plays a role in organic search engine optimization in some ways, so you really can’t go wrong with reviews. Those being the case, reviews are very important to Google Product optimization. In particular, the Google product search engine likes Google Checkout reviews.

Google Product Reviews
As you will come to learn, Google Product SEO is a project within itself. However, with a little work in this area you could be making more sales online before you know it.

Learn to promote your website or business online. ABCO Technology has an excellent curriculum of Ecommerce Classes. Call us Monday through Friday from 9 AM to 6 Pm or email us at:
info@abcotechnology.com

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