Would you like to become an experienced developer who understands customer relationship management software systems? ABCO Technology will offer you courses that will give you the knowledge, experience and qualifications to implement a CRM system, which will work for you as a web developer. Here is some basic information about customer relationship management systems below so you can determine if you want to build a customer relationship management application for your clients.
Customer relationship management, CRM is a process implemented for managing a firm’s interactions with current and future customers. CRM involves using information technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. There are significant differences concerning how a customer relationship management system is implemented between business to business or B2B and business to customer or B2C organizations. CRM Differences
B2B and B2C marketing operates differently, that is why companies are unable to use the same software for both business models. The differences are focused on the approach of these two types of business processes.
B2B companies generally have a smaller contact database than B2C firms.
The amount of sales in B2B is relatively small
In B2B there is less business propositions, but in some cases they cost a lot more than B2C merchandise.
Business relationships in the B2B environment are built over a longer period of time.
In the B2C model transactions will occur as a result of impulse purchases involving price instead of relationships.
When you become a B2B or B2C CRM developer, it is important to insure that you understand the major differences, which exist between Business to business and business to consumer CRM business models.
The Ecommerce and Web Development program offered by ABCO Technology will teach you the differences between the two business management systems. You will learn how to implement them for the benefit of your clients. A customer relationship management system will make or break any business. Learn to build an effective one to day. Please call us Monday through Friday from 9AM to 6PM to obtain class scheduling along with other important information you will need.
You can reach us at (310)216-3067 or Email us at:
info@abcotechnology.com
For more information visit us Online -
ABCO Technology - Pinterest
ABCO Technology - City Search
ABCO Technology - IT Training For Veterans
Sunday, September 21, 2014
Content Length Long Verses Short
For many years the deep secret of blogging was the 500-word blog post. It was the winning formula. These posts worked every time. Until it didn't.
Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that "up to 10% of users' daily information needs revolve around learning about a broad topic." And so we saw an influx of brands publishing upward of 2,000 words per post!
So, going forward, which form of content should you focus your content creation energy on: short or long, or perhaps a mix? If you go for a mix, then at what ratio? Let's look at some factors you need to consider that will help you make this decision.
A caveat before we proceed: I think we can all agree that content length for the sake of length is not just a dumb strategy, but it will backfire all of the advantages discussed below. So we'll continue this analysis with the hypothesis that all content being created, whether long or short, meets quality criteria (i.e., it is valuable, helpful, entertaining, etc.)
Marco Arment quote
Long-Form Content
Long-form content is described as content that is typically 2,000 words in length or thereabouts and makes for a compelling, insightful read. Examples of long-form content include whitepapers, e-books, guides, resources, videos, and webinars.
Pros:
•Google has a dedicated ranking mechanism for long articles.
•Keeps audience on site longer, increases engagement.
•Supports evergreen, foundational content.
•Presents a broader, deeper view on the topic.
•Caters to a deeply invested audience.
•Provides quality backlinks.
•Establishes credibility and thought-leadership.
Cons:
•People don't always have time to read.
•Short attention spans.
•Typically less shareable.
•Probably won't go viral.
•Length itself doesn't guarantee higher ranking.
Here's what experts in the long-form content camp have to say about its value:
Neil Patel quote
Marcus Sheridan quote
Short-Form Content
According to Matt Mullenweg, founder of WordPress, "The average post on WordPress is 280 words long, and that's remained 'relatively constant' over the past few years." Examples of short-form content include blog posts that are less than 1,000 words, list posts, Vine videos, and infographics.
Pros:
•People scan online, rather than read.
•Lends itself to being shared.
•Mobile-friendly.
•Attract more eyeballs.
•Potential to go viral.
•Fun!
Cons:
•Spouts me-too content.
•People have become blind to formulaic posts.
•Can't go in-depth into topic.
•Too shallow.
•May not provide enough info about topic.
People in the short-form content camp include Mark Schaefer and Jakob Nielsen.
Jakob Nielsen Quote
Mark Schaefer quote
Long vs. Short Content: Which Should You Create More of?
So, which form of content should you be focused on creating? Common sense would dictate that you produce both types of content because both serve a different need. But how you decide what ratio they should be in? How much long-form and how much short content should you be producing?
It really depends on six questions:
1. What Stage of Business Are You At?
Early-stage start-ups may not have the resources or time required to produce long-form content. They would be looking to gain traction sooner rather than later and so might prefer shorter stories that would be more likely to be shared.
Conversely, a business that's an industry heavyweight would have both the expertise and the resources to produce foundation-building evergreen long-form content.
2. What's Your Personality & Style?
Seth Godin produces blog posts in small spurts. That's his style. Is that your style? Does that suit your business's tone and voice?
Your decision to go long or short will also depend on what matches the style that is most authentic to your personality. You will attract an audience who loves you for your style and personality, rather than the other way around of building a style to support an audience you feel you should be catering to. I'm a big believer in being authentic because anything else is not a sustainable strategy.
3. What's the Goal of Your Content?
Your answer may be different if your goal is to be a NY Times best-selling author versus becoming your industry's go-to news guy. What are the goals you wish to achieve with your content: engagement, discussion, industry status, shareability, traffic, search rankings, or more?
It's OK for goals to evolve and change with time as your business grows. Develop content according to the goals it can achieve today.
4. What Platform Will It Be Consumed On?
It's a no-brainer to remember that people prefer consuming short-form content on their mobiles while they are on-the-go.
Tablets are traditionally used to read e-books and watch movies since we're comfortable with holding the lightweight devices in our hands for a longer time.
Desktops and laptops can potentially be used to consume both short-form (Twitter Web) and long-form (downloadable guides) content.
5. Who's the End Consumer?
Who's your audience: people bored on the Internet looking for something funny or industry professionals? The length of your content and therefore, its appeal, would depend on what kind of material your customer most prefers.
6. What Are the Topic's Requirements?
What does the topic itself require? For example, if you're tackling an ultimate guide that would naturally demand long-form content versus if you're writing about celebrity gossip.
Although for some businesses it makes sense to produce only long-form or only short-form content, for most of us, it makes sense to choose both.
So what should the ratio be? Some businesses might be more suited to producing more of long-form than short, while others may benefit from shorter bite-sized nuggets.
Summary
Analyze your business and decide for yourself how these six fields may influence your content length decision:
Long-Form vs Short-Form Content
These are rough guidelines, but you can use them as a starting point when deciding which type of content to produce. Ultimately, though, whichever form of content you create, it must meet your current goals.
Improve your website content today. Contact ABCO Technology Monday through Friday from 9 AM to 6 PM at: 310-216-3067 or email us at:
info@abcotechnology.com. Improve your content writing today.
For more information check out our reviews online -
ABCO Technology - Pinterest
ABCO Technology - Citysearch
ABCO Technology - Veterans It Training Los Angeles-
Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that "up to 10% of users' daily information needs revolve around learning about a broad topic." And so we saw an influx of brands publishing upward of 2,000 words per post!
So, going forward, which form of content should you focus your content creation energy on: short or long, or perhaps a mix? If you go for a mix, then at what ratio? Let's look at some factors you need to consider that will help you make this decision.
A caveat before we proceed: I think we can all agree that content length for the sake of length is not just a dumb strategy, but it will backfire all of the advantages discussed below. So we'll continue this analysis with the hypothesis that all content being created, whether long or short, meets quality criteria (i.e., it is valuable, helpful, entertaining, etc.)
Marco Arment quote
Long-Form Content
Long-form content is described as content that is typically 2,000 words in length or thereabouts and makes for a compelling, insightful read. Examples of long-form content include whitepapers, e-books, guides, resources, videos, and webinars.
Pros:
•Google has a dedicated ranking mechanism for long articles.
•Keeps audience on site longer, increases engagement.
•Supports evergreen, foundational content.
•Presents a broader, deeper view on the topic.
•Caters to a deeply invested audience.
•Provides quality backlinks.
•Establishes credibility and thought-leadership.
Cons:
•People don't always have time to read.
•Short attention spans.
•Typically less shareable.
•Probably won't go viral.
•Length itself doesn't guarantee higher ranking.
Here's what experts in the long-form content camp have to say about its value:
Neil Patel quote
Marcus Sheridan quote
Short-Form Content
According to Matt Mullenweg, founder of WordPress, "The average post on WordPress is 280 words long, and that's remained 'relatively constant' over the past few years." Examples of short-form content include blog posts that are less than 1,000 words, list posts, Vine videos, and infographics.
Pros:
•People scan online, rather than read.
•Lends itself to being shared.
•Mobile-friendly.
•Attract more eyeballs.
•Potential to go viral.
•Fun!
Cons:
•Spouts me-too content.
•People have become blind to formulaic posts.
•Can't go in-depth into topic.
•Too shallow.
•May not provide enough info about topic.
People in the short-form content camp include Mark Schaefer and Jakob Nielsen.
Jakob Nielsen Quote
Mark Schaefer quote
Long vs. Short Content: Which Should You Create More of?
So, which form of content should you be focused on creating? Common sense would dictate that you produce both types of content because both serve a different need. But how you decide what ratio they should be in? How much long-form and how much short content should you be producing?
It really depends on six questions:
1. What Stage of Business Are You At?
Early-stage start-ups may not have the resources or time required to produce long-form content. They would be looking to gain traction sooner rather than later and so might prefer shorter stories that would be more likely to be shared.
Conversely, a business that's an industry heavyweight would have both the expertise and the resources to produce foundation-building evergreen long-form content.
2. What's Your Personality & Style?
Seth Godin produces blog posts in small spurts. That's his style. Is that your style? Does that suit your business's tone and voice?
Your decision to go long or short will also depend on what matches the style that is most authentic to your personality. You will attract an audience who loves you for your style and personality, rather than the other way around of building a style to support an audience you feel you should be catering to. I'm a big believer in being authentic because anything else is not a sustainable strategy.
3. What's the Goal of Your Content?
Your answer may be different if your goal is to be a NY Times best-selling author versus becoming your industry's go-to news guy. What are the goals you wish to achieve with your content: engagement, discussion, industry status, shareability, traffic, search rankings, or more?
It's OK for goals to evolve and change with time as your business grows. Develop content according to the goals it can achieve today.
4. What Platform Will It Be Consumed On?
It's a no-brainer to remember that people prefer consuming short-form content on their mobiles while they are on-the-go.
Tablets are traditionally used to read e-books and watch movies since we're comfortable with holding the lightweight devices in our hands for a longer time.
Desktops and laptops can potentially be used to consume both short-form (Twitter Web) and long-form (downloadable guides) content.
5. Who's the End Consumer?
Who's your audience: people bored on the Internet looking for something funny or industry professionals? The length of your content and therefore, its appeal, would depend on what kind of material your customer most prefers.
6. What Are the Topic's Requirements?
What does the topic itself require? For example, if you're tackling an ultimate guide that would naturally demand long-form content versus if you're writing about celebrity gossip.
Although for some businesses it makes sense to produce only long-form or only short-form content, for most of us, it makes sense to choose both.
So what should the ratio be? Some businesses might be more suited to producing more of long-form than short, while others may benefit from shorter bite-sized nuggets.
Summary
Analyze your business and decide for yourself how these six fields may influence your content length decision:
Long-Form vs Short-Form Content
These are rough guidelines, but you can use them as a starting point when deciding which type of content to produce. Ultimately, though, whichever form of content you create, it must meet your current goals.
Improve your website content today. Contact ABCO Technology Monday through Friday from 9 AM to 6 PM at: 310-216-3067 or email us at:
info@abcotechnology.com. Improve your content writing today.
For more information check out our reviews online -
ABCO Technology - Pinterest
ABCO Technology - Citysearch
ABCO Technology - Veterans It Training Los Angeles-
Sunday, September 14, 2014
Content Length Long Verses Short
Content Length Long Verses Short
For many years the deep secret of blogging was the 500-word blog post. It was the winning formula. These posts worked every time. Until it didn't.
Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that "up to 10% of users' daily information needs revolve around learning about a broad topic." And so we saw an influx of brands publishing upward of 2,000 words per post!
So, going forward, which form of content should you focus your content creation energy on: short or long, or perhaps a mix? If you go for a mix, then at what ratio? Let's look at some factors you need to consider that will help you make this decision.
A caveat before we proceed: I think we can all agree that content length for the sake of length is not just a dumb strategy, but it will backfire all of the advantages discussed below. So we'll continue this analysis with the hypothesis that all content being created, whether long or short, meets quality criteria (i.e., it is valuable, helpful, entertaining, etc.)
Marco Arment quote
Long-Form Content
Long-form content is described as content that is typically 2,000 words in length or thereabouts and makes for a compelling, insightful read. Examples of long-form content include whitepapers, e-books, guides, resources, videos, and webinars.
Pros:
•Google has a dedicated ranking mechanism for long articles.
•Keeps audience on site longer, increases engagement.
•Supports evergreen, foundational content.
•Presents a broader, deeper view on the topic.
•Caters to a deeply invested audience.
•Provides quality backlinks.
•Establishes credibility and thought-leadership.
Cons:
•People don't always have time to read.
•Short attention spans.
•Typically less shareable.
•Probably won't go viral.
•Length itself doesn't guarantee higher ranking.
Here's what experts in the long-form content camp have to say about its value:
Neil Patel quote
Marcus Sheridan quote
Short-Form Content
According to Matt Mullenweg, founder of WordPress, "The average post on WordPress is 280 words long, and that's remained 'relatively constant' over the past few years." Examples of short-form content include blog posts that are less than 1,000 words, list posts, Vine videos, and infographics.
Pros:
•People scan online, rather than read.
•Lends itself to being shared.
•Mobile-friendly.
•Attract more eyeballs.
•Potential to go viral.
•Fun!
Cons:
•Spouts me-too content.
•People have become blind to formulaic posts.
•Can't go in-depth into topic.
•Too shallow.
•May not provide enough info about topic.
People in the short-form content camp include Mark Schaefer and Jakob Nielsen.
Jakob Nielsen Quote
Mark Schaefer quote
Long vs. Short Content: Which Should You Create More of?
So, which form of content should you be focused on creating? Common sense would dictate that you produce both types of content because both serve a different need. But how you decide what ratio they should be in? How much long-form and how much short content should you be producing?
It really depends on six questions:
1. What Stage of Business Are You At?
Early-stage start-ups may not have the resources or time required to produce long-form content. They would be looking to gain traction sooner rather than later and so might prefer shorter stories that would be more likely to be shared.
Conversely, a business that's an industry heavyweight would have both the expertise and the resources to produce foundation-building evergreen long-form content.
2. What's Your Personality & Style?
Seth Godin produces blog posts in small spurts. That's his style. Is that your style? Does that suit your business's tone and voice?
Your decision to go long or short will also depend on what matches the style that is most authentic to your personality. You will attract an audience who loves you for your style and personality, rather than the other way around of building a style to support an audience you feel you should be catering to. I'm a big believer in being authentic because anything else is not a sustainable strategy.
3. What's the Goal of Your Content?
Your answer may be different if your goal is to be a NY Times best-selling author versus becoming your industry's go-to news guy. What are the goals you wish to achieve with your content: engagement, discussion, industry status, shareability, traffic, search rankings, or more?
It's OK for goals to evolve and change with time as your business grows. Develop content according to the goals it can achieve today.
4. What Platform Will It Be Consumed On?
It's a no-brainer to remember that people prefer consuming short-form content on their mobiles while they are on-the-go.
Tablets are traditionally used to read e-books and watch movies since we're comfortable with holding the lightweight devices in our hands for a longer time.
Desktops and laptops can potentially be used to consume both short-form (Twitter Web) and long-form (downloadable guides) content.
5. Who's the End Consumer?
Who's your audience: people bored on the Internet looking for something funny or industry professionals? The length of your content and therefore, its appeal, would depend on what kind of material your customer most prefers.
6. What Are the Topic's Requirements?
What does the topic itself require? For example, if you're tackling an ultimate guide that would naturally demand long-form content versus if you're writing about celebrity gossip.
Although for some businesses it makes sense to produce only long-form or only short-form content, for most of us, it makes sense to choose both.
So what should the ratio be? Some businesses might be more suited to producing more of long-form than short, while others may benefit from shorter bite-sized nuggets.
Summary
Analyze your business and decide for yourself how these six fields may influence your content length decision:
Long-Form vs Short-Form Content
These are rough guidelines, but you can use them as a starting point when deciding which type of content to produce. Ultimately, though, whichever form of content you create, it must meet your current goals.
Improve your website content today. Contact ABCO Technology Monday through Friday from 9 AM to 6 PM at: 310-216-3067 or email us at:
info@abcotechnology.com. Improve your content writing today.
Check us out online -
ABCO Technology on Pinterest
ABCO Technology on LinkedIN
For many years the deep secret of blogging was the 500-word blog post. It was the winning formula. These posts worked every time. Until it didn't.
Then in August 2013, Google updated their algorithm for showing search results for in-depth articles. Google explained this by saying that "up to 10% of users' daily information needs revolve around learning about a broad topic." And so we saw an influx of brands publishing upward of 2,000 words per post!
So, going forward, which form of content should you focus your content creation energy on: short or long, or perhaps a mix? If you go for a mix, then at what ratio? Let's look at some factors you need to consider that will help you make this decision.
A caveat before we proceed: I think we can all agree that content length for the sake of length is not just a dumb strategy, but it will backfire all of the advantages discussed below. So we'll continue this analysis with the hypothesis that all content being created, whether long or short, meets quality criteria (i.e., it is valuable, helpful, entertaining, etc.)
Marco Arment quote
Long-Form Content
Long-form content is described as content that is typically 2,000 words in length or thereabouts and makes for a compelling, insightful read. Examples of long-form content include whitepapers, e-books, guides, resources, videos, and webinars.
Pros:
•Google has a dedicated ranking mechanism for long articles.
•Keeps audience on site longer, increases engagement.
•Supports evergreen, foundational content.
•Presents a broader, deeper view on the topic.
•Caters to a deeply invested audience.
•Provides quality backlinks.
•Establishes credibility and thought-leadership.
Cons:
•People don't always have time to read.
•Short attention spans.
•Typically less shareable.
•Probably won't go viral.
•Length itself doesn't guarantee higher ranking.
Here's what experts in the long-form content camp have to say about its value:
Neil Patel quote
Marcus Sheridan quote
Short-Form Content
According to Matt Mullenweg, founder of WordPress, "The average post on WordPress is 280 words long, and that's remained 'relatively constant' over the past few years." Examples of short-form content include blog posts that are less than 1,000 words, list posts, Vine videos, and infographics.
Pros:
•People scan online, rather than read.
•Lends itself to being shared.
•Mobile-friendly.
•Attract more eyeballs.
•Potential to go viral.
•Fun!
Cons:
•Spouts me-too content.
•People have become blind to formulaic posts.
•Can't go in-depth into topic.
•Too shallow.
•May not provide enough info about topic.
People in the short-form content camp include Mark Schaefer and Jakob Nielsen.
Jakob Nielsen Quote
Mark Schaefer quote
Long vs. Short Content: Which Should You Create More of?
So, which form of content should you be focused on creating? Common sense would dictate that you produce both types of content because both serve a different need. But how you decide what ratio they should be in? How much long-form and how much short content should you be producing?
It really depends on six questions:
1. What Stage of Business Are You At?
Early-stage start-ups may not have the resources or time required to produce long-form content. They would be looking to gain traction sooner rather than later and so might prefer shorter stories that would be more likely to be shared.
Conversely, a business that's an industry heavyweight would have both the expertise and the resources to produce foundation-building evergreen long-form content.
2. What's Your Personality & Style?
Seth Godin produces blog posts in small spurts. That's his style. Is that your style? Does that suit your business's tone and voice?
Your decision to go long or short will also depend on what matches the style that is most authentic to your personality. You will attract an audience who loves you for your style and personality, rather than the other way around of building a style to support an audience you feel you should be catering to. I'm a big believer in being authentic because anything else is not a sustainable strategy.
3. What's the Goal of Your Content?
Your answer may be different if your goal is to be a NY Times best-selling author versus becoming your industry's go-to news guy. What are the goals you wish to achieve with your content: engagement, discussion, industry status, shareability, traffic, search rankings, or more?
It's OK for goals to evolve and change with time as your business grows. Develop content according to the goals it can achieve today.
4. What Platform Will It Be Consumed On?
It's a no-brainer to remember that people prefer consuming short-form content on their mobiles while they are on-the-go.
Tablets are traditionally used to read e-books and watch movies since we're comfortable with holding the lightweight devices in our hands for a longer time.
Desktops and laptops can potentially be used to consume both short-form (Twitter Web) and long-form (downloadable guides) content.
5. Who's the End Consumer?
Who's your audience: people bored on the Internet looking for something funny or industry professionals? The length of your content and therefore, its appeal, would depend on what kind of material your customer most prefers.
6. What Are the Topic's Requirements?
What does the topic itself require? For example, if you're tackling an ultimate guide that would naturally demand long-form content versus if you're writing about celebrity gossip.
Although for some businesses it makes sense to produce only long-form or only short-form content, for most of us, it makes sense to choose both.
So what should the ratio be? Some businesses might be more suited to producing more of long-form than short, while others may benefit from shorter bite-sized nuggets.
Summary
Analyze your business and decide for yourself how these six fields may influence your content length decision:
Long-Form vs Short-Form Content
These are rough guidelines, but you can use them as a starting point when deciding which type of content to produce. Ultimately, though, whichever form of content you create, it must meet your current goals.
Improve your website content today. Contact ABCO Technology Monday through Friday from 9 AM to 6 PM at: 310-216-3067 or email us at:
info@abcotechnology.com. Improve your content writing today.
Check us out online -
ABCO Technology on Pinterest
ABCO Technology on LinkedIN
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