Facebook smartphone to be 'released next year'

Social networking giant Facebook is to launch its own smartphone by next year, reports have suggested. The New York Times cited unnamed sources, including Facebook employees, suggesting that the network had been hiring several smartphone engineers. Facebook recently admitted it was struggling to make money out of its growing mobile audience. The company, which recently floated on the stock market, has also just launched its own mobile app store. The App Center currently offers links to Facebook-enabled apps within Apple's iOS and Google Android stores but developers will soon be able to write apps to be placed exclusively in Facebook's store. According to the New York Times, Facebook has hired experts who worked on the iPhone and other smartphones. It quoted a Facebook employee as saying the site's founder Mark Zuckerberg was "worried that if he doesn't create a mobile phone in the near future... Facebook will simply become an app on other mobile platforms". Mobile money A Facebook smartphone has reportedly been in the works for some time. In 2010, Techcrunch reported that Facebook was "secretly" building a smartphone - although this particular project is said to have broken down. The company's desire to enter the smartphone market could be a result of increasing pressure to improve the potential of mobile to make money. In a statement for potential investors ahead of its initial public offering earlier this month, the company admitted it had concerns about more users accessing Facebook through their mobile - a trend which could make it more difficult to sell advertising. When asked by the BBC, a spokeswoman for Facebook said the company did not comment on speculation, and referred instead to a written statement. "Our mobile strategy is simple: we think every mobile device is better if it is deeply social," the statement read. "We're working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world."

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How to make money with Android Apps!

Summary: You will be a success at developing and selling Android apps. Read the following blog and turn that success into a career.

First: Direct your focus towards providing your users/customers a high value benefit. If you’re designing and building games for mobile users, you need to maximize the use of your mobile experience.  Angry Birds is a strong example, which will illustrate  this point. Notice that the game play is user friendly and you can quickly advance to the next level. Being able to advance rapidly hooks you on the game. Angry Birds is ideal for mobile apps. Having long term success in digital media is your biggest challenge, We have seen huge companies rise and fall in  a short time. Being flexible enough to evolve is the key to your success, but you still  need to develop a real feeling for what works in digital media. 

 When you discover that idea, which  catches on, what is your next plan of action?  How do you turn your idea into profit? 

There are four ways to make money with mobile apps.  The most popular is through paid downloads, in which you establish a fixed price for your app, customers download and purchase it.  The transaction usually ends at that point.  You may find an exclusive sponsor for your application.  Finding a sponsor  is not an economically sustainable method of monetizing your application, but it may help you establish yourself to make your next killer app a success.  There are the increasingly prominent in-app purchases, in which your customer might not have to pay anything at the beginning (”fermium”), but will have the opportunity to make purchases within the app to enhance the user  experience. Finally, you may want to sell advertising space within your app. Provided you have a good match between the demographics of your application and the advertiser. You will need a  large enough installed user base to support the volume of impressions needed for profit, this will make you more money than you will receive with a pay-per-download model.  I strongly recommend developers mix and match business models to reflect the demographics of their particular app audience. The more monetization strategies you employ, the larger your profit. 

What about the marketing of your APP? 

With over one Million mobile apps in the world, user competition is fierce. You may create the greatest app in the world, but if you can’t get the word out about it, nobody’s going to download it. 

Should you worry about software piracy? 

If you’re developing apps for Apple users, you won’t need to stress about it. Apple is committed to copyright protection, and the company has done a successful job protecting the E-commerce system.  Apple is not the only company in the universe, and piracy is becoming a problem with Android apps.  At ABCO Technology, we’re teaching you about a strategy that will display ads in pirated apps, so that you continue to make money from your advertisers. If you don’t develop applications for Android you’re missing out on a huge market segment. In a recent Mobile Apps Insights Report, which covered August through October of 2011, we found that 31.1% of mobile ads were displayed on Android devices. Piracy is  not a problem if you focus on ad supported apps. Unlike Apple’s apps, Android apps are available through multiple stores worldwide, so your potential for exposure will be higher than you can believe. 

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