Ecommerce classes, Google’s product feed

Google Product Feed

Did you know that Google has a large portion of their website where they sell products? Naturally they do, you laugh to yourself, they have everything… with all joking aside, this is a serious topic for your business, because it can help you increase sales for your website, and that should be your goal.
Google Product Optimization Factors

As usual, Google is very tight-lipped about what it takes to get products to the top of Google’s Product Search. To clarify, we are discussing this in the following article.

Here are the main factors to just only having your products show up, but excelling in the Google product search index.

Product Title
Just like regular search engine optimization, you are going to want to strategically place your keyword in the title. This will increase your chances for ranking for that term.

Product Description
Product description is another factor for Google Product search engine optimization. Make sure your description also contains the keywords you would like to rank for.

Product Price
Price is a fairly significant factor in this equation. If your price is low, it will result in your product ranking higher.

Feed Attribute Data
Within your Google Product feed, whether it’s programmed in XML or CSV, you have the option of adding certain fields that identify your product. Some of these fields are mandatory and some are not, but the more accurate and information rich identifiers you list the more information Google will have to rank your product.

Product Identifiers

Category
You must choose from one of the four categories. Each category requests certain information.
• Media (i.e., Music, Movies, and Video Games): Must list UPC, EAN or JAN see types of unique product identifiers
• Books: ISBN (Either ISBN-10 or ISBN-13. Exceptions apply for books published before 1970.)
• Apparel: Type of Brand
• Custom made goods: Lucky, no identifiers are required at the moment
• All Other: You need to list at least 2 of the following: UPC, EAN, or JAN, Brand or MPN

The more data fields you fill out the better!

Fresh Google Product Feed Data
Google wants to see this feed refreshed and resubmitted on a regular basis. Make sure you set up a feed refresh, automatic crawl and submission process for your feed. If you do this once a week or so you should be in good shape.

Reviews of your Google Shopping Products
Getting positive reviews is one of the most important factors. This also plays a role in organic search engine optimization in some ways, so you really can’t go wrong with reviews. Those being the case, reviews are very important to Google Product optimization. In particular, the Google product search engine likes Google Checkout reviews.

Google Product Reviews
As you will come to learn, Google Product SEO is a project within itself. However, with a little work in this area you could be making more sales online before you know it.

Learn to promote your website or business online. ABCO Technology has an excellent curriculum of Ecommerce Classes. Call us Monday through Friday from 9 AM to 6 Pm or email us at:
info@abcotechnology.com

Start beating your competition today!

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CRM development Classes in Los Angeles

Would you like to become an experienced developer who understands customer relationship management software systems? ABCO Technology will offer you courses that will give you the knowledge, experience and qualifications to implement a CRM system, which will work for you as a web developer. Here is some basic information about customer relationship management systems below so you can determine if you want to build a customer relationship management application for your clients.
Customer relationship management, CRM is a process implemented for managing a firm’s interactions with current and future customers. CRM involves using information technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. There are significant differences concerning how a customer relationship management system is implemented between business to business or B2B and business to customer or B2C organizations. CRM Differences
B2B and B2C marketing operates differently, that is why companies are unable to use the same software for both business models. The differences are focused on the approach of these two types of business processes.

B2B companies generally have a smaller contact database than B2C firms.
The amount of sales in B2B is relatively small
In B2B there is less business propositions, but in some cases they cost a lot more than B2C merchandise.
Business relationships in the B2B environment are built over a longer period of time.
In the B2C model transactions will occur as a result of impulse purchases involving price instead of relationships.

When you become a B2B or B2C CRM developer, it is important to insure that you understand the major differences, which exist between Business to business and business to consumer CRM business models.
The Ecommerce and Web Development program offered by ABCO Technology will teach you the differences between the two business management systems. You will learn how to implement them for the benefit of your clients. A customer relationship management system will make or break any business. Learn to build an effective one to day. Please call us Monday through Friday from 9AM to 6PM to obtain class scheduling along with other important information you will need.

You can reach us at (310)216-3067 or Email us at:
info@abcotechnology.com

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