In today’s Internet business environment, customers are an extremely valuable asset of any business or organization. Numerous articles correctly state that keeping an existing customer or client is far more cost effective then attracting new customers. Translated into simple everyday language, we’re discussing repeat business, which is the key to any company’s survival. This article will define and discuss customer relationship management, which is commonly referred to as CRM.
CRM is the common abbreviation for customer relationship management. CRM entails all aspects of interaction that a company has with its customers, whether we’re talking about sales or service-related activities. While the phrase customer relationship management is most commonly used to describe a business-customer relationship, CRM systems are also used to manage your business contacts, clients, contract wins and sales leads. Forward thinking companies and organizations regard CRM as a valuable business asset, which must be protected at all possible costs.
The Customer Relationship Management Business Strategy
Customer relationship management is often thought of as a business strategy that enables businesses to:
1. Understand the customer.
2. Retain customers through better customer experience.
3. Attract new customers.
4. Win new clients and contracts.
5. Increase profitability.
6. Decrease customer management costs.
How Customer Relationship Management (CRM) is Used Today
Customer relationship management solutions provide your business with the customer support data to help you provide services or products, which your customers want, deliver better customer service, cross-sell and up sell more products or services effectively, close deals, retain current customers and better understand who your customers are.
Organizations frequently looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, email organizers and different types of enterprise applications rely heavily upon CRM tools and services to facilitate their operations.
What is a Dashboard as it relates to CRM?
Dashboard is a term that is widely used to describe an application interface that provides users with quick access to information or common tasks generated by CRM software. In CRM (customer relationship management) the dashboard is used to monitor business performance and CRM data and reports are often shown in the dashboard to provide a quick and easy overview of current business customer related activities and performance using charts, graphs, and maps.
A CRM dashboard is designed to let users perform some specific actions and tasks with a single mouse-click from the tool’s interface. For example, a click from the CRM dashboard could provide you with a detailed report on any lead follow-ups that are scheduled for today. Advance applications will make suggestions regarding cross or up-selling products.
ABCO Technology located at 6733 S Sepulveda Blvd. STE 106 in Los Angeles offers detailed information about Customer Relationship Management in the Ecommerce Course. Please call us between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email us for class schedules at:
info@abcotechnology.com.
Improve your CRM performance today!
ABCO Technology Reviews from City Search
ABCO Technology Reivews City Search
1 comment:
Good information thanks for sharing.
Post a Comment