Semantic Search is a result of Google’s continuing effort to make their search engine think and behave like a human searcher. Semantic search algorithms began changing Internet search query results with the Panda update in 2011. Panda has been updated twice in 2012 by implementation of the Penguin updates during this year. The primary question for webmasters and small business owners concerns how they can benefit from this search engine information.
Semantic search requires content writers to index more descriptively when indexing products or services with the major search engines including: Google and Bing. Here are some examples of ways you can improve your search engine indexing for Google and Bing.
Let’s assume you are attempting to index a creative work. It would look something like this.
Creative works: Creative Work, Book, Movie, Music Recording, Recipe, TV Series
Embedded non-text objects: Audio Object, Image Object, Video Object. Readers who are interest in reading more about this technology may visit: www.schema.org for more information. The site will cover methods of indexing your pages with the search engines.
I wanted to find the root source behind this new searching technology. The website: www.data.gov has accepted Semantic search as a primary method to classify over 440,000 government documents. The fact the federal government is using Semantic search for document classification means search engines including Google and Bing will be using these algorithms for the general public. Webmasters and business owners who are not familiar with these updates will be left behind as the Internet advances into 2013.
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